In B2B product development, partnerships are more than just beneficial; they're often the key to successful product launch. Our journey with Trackboard.app by Kinetic illuminated the profound importance of forging strong partnerships when launching a B2B product. Here are the essential lessons we've learned: 1. Access to New Markets: Partnerships open doors to new markets and customer segments. Collaborating with established entities provides access to their existing clientele and networks, giving your product a head start. 2. Industry Expertise: Partnering with organizations that have industry-specific expertise can be a game-changer. Their insights into the unique challenges and needs of your target market can guide your product's development. 3. Credibility and Trust: Established partners bring credibility and trust to your product. Their endorsement can significantly boost your reputation and validate your offering in the eyes of potential customers. It would have ...
Segun Omisakin talks and write about technology, Strategy and Digital transformation