Strategy and Digital Transformation

Hello, 2023. Almost every forward-looking person at this time must have asked themselves this question. What is the plan? It is a new year, so what is the plan? It is a challenging question; it is a critical question. What is the plan? So, I asked myself this question the last week of 2022, what can I ultimately focus on in the new year that is worthwhile for my family and me? Sitting to think about it was flustering, multiple stuff juggling my mind. After some contemplation and self-reflection, I focused on personal and professional growth. I thought of clear, measurable goals that are important to me, such as career, finances, and health. I did check my BMI lately, and it shows I am a little overweight for the first time in my life, so it will take a real effort to bring it under control. I did travel a lot in the last four years, and unfortunately, I missed some significant family milestones while stuck in Australia, away from my family. So, I plan to prioritize spending quali...

In the world of throughput noise, alignment makes sense of chaos,  Zappos Family of Companies  aligns its team's goals with its mission to "Deliver WOW through service." by training its customer service representatives to go above and beyond for their customers. With that kind of mission, you can expect high customer loyalty, word-of-mouth evangelism, and importantly reduced CAC which obviously translates to sales! No wonder Zappos was snapped by a company with similar value, you guess right by  Amazon  in 2009 for $ 1.2 billion. It is not easy, but it is indeed very important that business, their leaders, and their teams take time to reflect on their mission and operational alignment with their strategic goals as often as possible. Aligning the team's goals with your organization's mission is very essential for success and brand differentiation! Companies looking to succeed and differentiate themselves can take note of Zappos' customer-centric strategy.